We're back from the unexplained hiatus! And we have a winner from the options listed and voted among on our Facebook page. And it's a pulled Reebok ad campaign!
YES IT IS SEXIST! Honestly, any time a company admits wrong doing and pulls an ad because of complaints you know it's so sexist that it's mind boggling that they went with it in the first place. Belvedere Vodka for example.
So how is it sexist?
A) Well how about the fact that a workout is treated as more important than women's emotional and physical health?
B) It encourages unhealthy relationships with women holding the shit-end of the stick?
C) It acts like only men care about sports and fitness?
D) Or maybe it's all of those options?
Let's go with D.
Go to the "Babe, is this Sexist?" Masterpost
By: Malanka Sveta
Content Warning: Violent Depictions of Rape
I love Escher. And "Belvedere" has always been one
of my favorites. The way the building
twists and the way you lose your perspective from one point to the next (a hallmark
of Escher) is magical. It is the
expectation that the world has far more to offer than we can see. Sometimes a loss of perspective is how we
gain perspective.
And sometimes a loss of
perspective is how we communicate our intentions. Belvedere Vodka lost their perspective
yesterday. Hopefully they lost a
significant portion of sales as well because their intentions were particularly
heinous.
