Babe, Is this Sexist?

And once again we address Rosie the Riveter remakes and cleaning advertisements. But this time they're mixed together!

ARE YOUR FUCKING KIDDING ME!

Of course this is fucking sexist, as has been noted by other people.  But seriously, how anyone could have missed the sexism (or not cared) and approved this image is beyond me.

Rosie the Riveter was a rallying cry for women to support the Nation during war time.  It was about women entering the work force in new and necessary ways. It was about casting off old gender roles.  It was about more women shouldering new responsibilities with pride and success.

To take all of that and turn it into some cheap knock off about cleaning (traditional women's work) is so fucking sexist and reductive and just a ridiculous understanding of signs and signifiers and art/history that I really cannot fucking believe it!

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Babe is this Sexist?

This week's Babe, Is this Sexist? examines the artist's William Murai's re-make of the famous feminist symbol "Rosie the Riveter".

And yeah, sorry people who are digging on this "Rosie" redo.  This picture is sexist, for two very good reasons.

1. THE WHOLE PURPOSE OF THIS PICTURE IS ANTI-FEMINISM! The artist created this image for the Brazilian Alfa Magazine to accompany an article about the End of Feminism. "The idea was to remake the famous feminism symbol "Rosie the Riveter" a lady who is giving up on her duties and trying to look sexy again." So purpose is sexist, ideas about women and feminism also sexist.
2. "But what if we divorce it from artist intent?"  It's still sexist. It's dismantling a famous feminist picture.  Even if you want a new feminist icon that is "more sexy and feminine" (which agree to disagree about "Rosie" as sexy and feminine) that doesn't make it acceptable to co-opt an already feminist image for the very purpose to dismantling it (not to be confused with the "Rosie's" of color).  Find a "sexy" and "feminine" feminist image that isn't about a serious and hard working outside the home women stopping those things.  It creates a false dichotomy of sexy and feminine vs serious and physical labor/working outside the home, that only exists in the Patriarchy. 

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