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Wednesday, 12 December 2012

Babe, Is This Sexist?

The next couple installments of Babe, Is This Sexist takes a look at advertising specific to the Holiday/Gift Giving Season.  This one has to do with a recent, and recently pulled Virgin Mobile Ad.

And FUCK YES THIS IS SEXIST!  I really hope I don't need to explain why an ad referencing sexual assault  as part of the "Gift of Christmas Surprise" is super sexist.

Twitter quickly took to calling Virgin Mobile out, with Richard Branson (owns the Virgin Brand but not the US Virgin Mobile Company) joining in.  Understandably the website quickly pulled the ad and offered an apology.  Supposedly they had an external group doing advertising that didn't seek the company's permission before posting the image.

But seriously how does this get green lighted by any professional organization.  Seriously, did no one think maybe they shouldn't make a rape joke on their Advent Calender?

Make recommendations for other Holiday/Gift Giving specific options for the next installment of "Babe, is this Sexist?" in the comments here, or on the F.A.R. facebook page.

Go to the Babe, Is This Sexist Masterpost

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