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Saturday, 9 February 2013

Babe, is this Sexist?

Thanks to everyone who voted over on the F.A.R Facebook poll.  The competition was close, but we're (proud? happy? our emotions over these ads are neither of those options) ... anyway, we have a winner for the Babe, is this Sexist? - Superbowl Ad Edition!
Audi - "Prom"

And yes, this is sexist, specifically because it perpetuates rape culture!!! 

"Wait", you might be thinking, "I don't get it/it was just a kiss/she seemed into it". Well, for those who don't immediately get why this ad perpetuates rape culture, let us break it down for you. 
  • Any sexual contact that happens without first gaining consent is sexual assault, and yes, kisses count.
  • The girl not fighting back, or looking "into it" does not change the fact that she never consented to kiss this guy.  She went to the prom with another guy, how much more 'not that into you' does this boy need?!
  • Fuck it, just go and read SlutWalks thread on the issue, lots of awesome people explained it awesomely there.  
Also girls and women are their own independent humans, not props for boys/men's egos, balms for their hurt geeky souls, nor trophies that prove how cool you really are. 

Any suggestions for the next installment of Babe, is this Sexist? Leave a comment here or on our Facebook page.

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