There is no good reason to promote date rape. There is no good reason to endorse date rape. There is no good reason to allow date rape (or any rape ever) to be sold in any way shape or form. I can not see how this ad was released. It had to have been seen by several people. How could no one have looked at it and thought "Maybe this isn't a great image for us"?
It was pulled within an hour of being released, and a notapology was issued shortly thereafter.
And a few hours later, a second notapology was issued.
The lack of corporate responsibility is obvious when you look at the language. I'm sorry you got offended is not an apology. And refusing to state that your company made the post (did this post make itself?) is not taking responsibility. I'll tell you what an apology is. An apology is, first, an acknowledgement that you, personally, have done something. An apology is, second, an acknowledgement of harm and/or hurt caused by the "something" you have done. An apology is, third, an acknowledgement that you must repair the harm or hurt you have caused. Pro tip; an unspecified charitable donation to an unnamed women's support cause is not specific enough to be believable, nor is it enough to repair the damage you have done. An entire ad campaign dedicated to eradicating sexual violence would be the place to start. Actually have your actions repair the specific harm caused by your ad. Address the poison in our society which made this ad seem like it was acceptable to enough people that it was released. Target rape culture and help to eradicate it. Educate our society so that we all can live in a better world.
And for fuck's sake apologize.
Meanwhile, here's a little something to make you all feel better.
Added by Liberate Zealot:
In the time sense Malanka Sveta wrote this post and I added it to the blog Belvedere Vodka has issued a third apology.
It's better, but it shouldn't take three tries to admit that something was offensive (as opposed to implying that those who were offended are oversensitive) and own up to their own culpability.